Welcome
Welcome to the growing world of digital streaming video. Whether or not you use video technology in your business, let’s begin with a quick definition about this solution area. Enterprise video encompasses on-demand video assets as well as live video broadcasting, with both leveraging streaming protocols. Enterprise video solutions provide capabilities to create, manage, publish, and distribute video to viewers both internally (corporate communications) and externally (marketing communications).
Why does your business need an enterprise video platform?
According to Psychology Today, our brains process video 60,000 times faster than text. Since we’re hardwired to avoid cognitive strain, we’d rather watch than read, in most cases. Businesses that have incorporated video content into their strategy have gained increased employee engagement & satisfaction, lowered sales lead costs, increased revenue and extended their customer reach. In addition, those who have adopted this technology have reduced the number of their internal video vendors by as much as 6 to down to a single vendor. Reducing video vendors means that your company can concentrate on the message rather than the technology.
Digital stream video strategy integrates with the following business strategies:
Executive communications (ex: townhalls), internal training, HR compliance, department meetings, lead generation, product & services launches, interactive webinars and tradeshows. If your company is in the media and entertainment, you can add concerts and music festivals, sports tournaments, and other high-profile events. The scalability of the solution provides cost effective options to leverage this solution in a single business unit or across your total business domain.
What do you think?
As an executive, there are two categories to highlight and focus. In the lower left-hand corner, the survey concludes that 87% of the executives believe video has a significant and positive impact on their organization. And, in the lower right corner, 60% of the employees would rather watch a video than read a company-wide email or newsletter. Does your business have a digital streaming video strategy?
If you would like to learn more about digital video solution by IBM and Sweet Spot International, download the IBM E-guide book on Enterprise video solutions.
Explore our streaming video samples…
for External Communication Watch the demo |
for Employee Communications Watch the demo |